BlackBerry & Its Users

A majority of major companies and agencies from all over the world are worried about RIM. With the BlackBerry maker in danger of losing everything, it could spell doom since major companies in many countries are highly dependent on the BlackBerry’s services.

With the stock market value of RIM down by over 70% since last year, it continues to pile up losses and has everybody bracing for the unknown. The company’s near-20% loss in its last quarter is starting to show signs of slowing down. RIM is also facing tremendous heat and endless criticism as its promise to release a new line of devices next year has been delayed once again. This time, they’ve made a promise that the new line of devices unleashed next year will be “completely different” and “enhances the mobile user’s experience to a whole new level.”

This doesn’t bode too well for investors as they are likely seeing a company in need of searching for a potential buyer or selling whatever valuable assets it has. Most BlackBerry customers are preparing for the worst and while some still have faith in the once flourishing company, most of them are already eyeing other options. If there’s one thing BlackBerry customers are sure of. It’s their backup plan. The options are plentiful especially with Apple and Android based devices flooding the current market.

Amidst RIM’s imminent danger of losing millions more, analysts peg the success of its new BlackBerry platform to be somewhat less exciting. Whatever BlackBerry comes up next, the brand could still be behind. Apple and Google have made huge advancements in improving user experience thereby placing BlackBerry in the category of irrelevance. Despite the company being worth billions of dollars, there’s still a good chance for the mobile maker to be out of business.

Customers in the corporate world have relied on RIM for its stable and secure communication infrastructure. Being well aware of BlackBerry’s situation, companies have already laid out a backup plan in case RIM faces a major setback. A fall out could be devastating to 80 million of BlackBerry customers worldwide. Businesses have relied on RIM’s BlackBerry Enterprise Server for its security and stable services not yet seen in other handset makers.

Medium and large scale companies believe that innovation is everything. If BlackBerry fails to progress due to its traditional mentality, corporate users will have to look elsewhere for a safer and stable alternative. That doesn’t seem to be a problem as Google and Apple based phones are just around the corner to welcome anyone who wishes to use them.

RIM is teetering on dangerous ground. It’s noticeable that the company’s approach to solving its technical problems is through an introduction of new devices. This is an epic fail primarily because issues are usually approached through updates and improvements – not through an entirely new project. With a plethora of other services available and reliable, time will tell if RIM will actually make its move in improving its services.

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