Category Archives: Smartphones

Imagining Life without BlackBerry Devices

RIM is doing what it can to ensure they don’t fall out too quickly. But if there’s one thing they’re definitely prepared for, it’s facing the loss of their service with whom a majority of corporate customers depend on for communication.

With the stock value of Blackberry stumbling to more than 75% earlier last year and with an additional 20% drop last month, RIM could be losing faith from its investors despite successful devices like the Torch 9810. With BlackBerry’s upcoming system in the BB 10 delayed for the next several months, the company has been pressured to make a decision to either sell out its assets or start looking for an interested buyer.

Even though RIM continues to build on to its reliable infrastructure, corporate users from all over the globe have made contingency plans in case RIM fails to meet expectations on its next platform next year. Shareholders who have attended RIM’s annual meeting earlier couldn’t help but express their disappointment and displeasure. With losses piling up, the company has nowhere to go but succeed if they plan on retaining its worldwide customer base.

There have been concerns with regards to how the new BlackBerry platform will fare when it makes its debut next year. While it may be normal to have manufacturers go out of business due to the lack of support and innovative idea or through financial perils, RIM refuses to back down.

A majority of RIM’s customers that have kept the company alive today are those coming from the corporate sector. While companies worldwide are witnessing RIM’s slow descent to the unknown, many are already prepared with their own set of backup plans. Millions of employees heavily depend on BlackBerry for mobile communication. Users who have been with the company since the very beginning are actively asking for alternative options in case RIM falls out.
Analysts have predicted a calculated risk of the RIM being bought. But if you’re an ordinary user outside of the corporate world it may not really matter. The heart of the company is through its enterprise services. But recently, RIM is threading down to catering social services aimed at the young generation.

RIM’s strong and reliable infrastructure is one of the reasons why they’re still very much alive. Its assets are considered valuable and large companies from around the world continually rely on BlackBerry for their businesses. But with fear of RIM taking a nose dive, many have devised replacement plans of shifting to other mobile handsets.

RIM’s recently hired CEO is asking patience from the public. The company is currently working with its developers around the clock on its new BB 10. It’s a work in progress but RIM believes it’s poised to turn things around next year. IT analysts believe RIM’s enterprise servers will still linger. But with Apple and Android rapidly taking over in providing security and corporate management, RIM will have to act quickly.

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BlackBerry & Its Users

A majority of major companies and agencies from all over the world are worried about RIM. With the BlackBerry maker in danger of losing everything, it could spell doom since major companies in many countries are highly dependent on the BlackBerry’s services.

With the stock market value of RIM down by over 70% since last year, it continues to pile up losses and has everybody bracing for the unknown. The company’s near-20% loss in its last quarter is starting to show signs of slowing down. RIM is also facing tremendous heat and endless criticism as its promise to release a new line of devices next year has been delayed once again. This time, they’ve made a promise that the new line of devices unleashed next year will be “completely different” and “enhances the mobile user’s experience to a whole new level.”

This doesn’t bode too well for investors as they are likely seeing a company in need of searching for a potential buyer or selling whatever valuable assets it has. Most BlackBerry customers are preparing for the worst and while some still have faith in the once flourishing company, most of them are already eyeing other options. If there’s one thing BlackBerry customers are sure of. It’s their backup plan. The options are plentiful especially with Apple and Android based devices flooding the current market.

Amidst RIM’s imminent danger of losing millions more, analysts peg the success of its new BlackBerry platform to be somewhat less exciting. Whatever BlackBerry comes up next, the brand could still be behind. Apple and Google have made huge advancements in improving user experience thereby placing BlackBerry in the category of irrelevance. Despite the company being worth billions of dollars, there’s still a good chance for the mobile maker to be out of business.

Customers in the corporate world have relied on RIM for its stable and secure communication infrastructure. Being well aware of BlackBerry’s situation, companies have already laid out a backup plan in case RIM faces a major setback. A fall out could be devastating to 80 million of BlackBerry customers worldwide. Businesses have relied on RIM’s BlackBerry Enterprise Server for its security and stable services not yet seen in other handset makers.

Medium and large scale companies believe that innovation is everything. If BlackBerry fails to progress due to its traditional mentality, corporate users will have to look elsewhere for a safer and stable alternative. That doesn’t seem to be a problem as Google and Apple based phones are just around the corner to welcome anyone who wishes to use them.

RIM is teetering on dangerous ground. It’s noticeable that the company’s approach to solving its technical problems is through an introduction of new devices. This is an epic fail primarily because issues are usually approached through updates and improvements – not through an entirely new project. With a plethora of other services available and reliable, time will tell if RIM will actually make its move in improving its services.

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